About Us
Company Overview & Our Story
WAFAA International | Y & M Importers CC. Baking ingredient importer, wholesaler and nationwide distributor based in Durban.
Company Overview
Who We Are
WAFAA International, trading under Y & M Importers CC, is a Durban-based wholesale import and distribution business specialising in baking ingredients and food commodities. We import premium cake flour, cooking oil, biscuits, ice cream cones, frozen chips and bakery consumables from trusted manufacturers abroad and distribute them to supermarkets, bakeries, wholesalers, food manufacturers, restaurants and retailers across all nine provinces of South Africa. Our own branded ranges – DALIA and Bake Rite, icing sugar, cream ice cream – are all built on consistent quality, dependable supply and honest wholesale pricing. From container clearing to final delivery, we control the chain so our customers never run short.
AT A Glance
Trading Name
WAFAA International
Lorem.
Head Office
288 Felix Dlamini Road, Overport Durban.
Core Range
Baking ingredients, flour, oil, biscuits, cones.
Registered Entity
Y & M Importers CC
Lorem.
Industry
Wholesale Import & Distribution.
Market
Wholesale | Retail | B2B / Food Service.
Our Story
From a single import line to a national baking suppply partner.
2010
Y & M Importers CC established in Durban. Importing baking flour for local bakeries.
2015
DALIA brand launched – cake flour, biscuits and cooking oil in wholesale pack sizes.
2020
Own fleet branded and deployed; distribution extended to all nine provinces.
TODAY
A full range baking ingredient importer supplying national retail groups and bakeries.
Our Mission
To supply South African bakeries and food businesses with consistently high-quality imported baking ingredients at fair wholesale prices, delivered on time, every time.
Our ViSION
To be the most trusted baking ingredient importer and distributor in South Africa, known for reliability, range and relationship.
Our PROMISE
Every pallet we deliver carries the same standard we would demand ourselves – correct spec, correct weight, correct date, on schedule.